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@joyscore_app
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I took a happiness test and got a 34/100... This app measures your Mind, Body + Life and the results literally shocked me 😳 #JoyScore #WellnessApp #SelfImprovement
Original sound — joyscore_app
TikTok In-Feed Ad
Format
15–30s vertical video, UGC creator style, Spark Ads
Targeting
US · Age 22–42 · Wellness, self-improvement, mental health
Hook
I took a happiness test and got a 34/100...
Caption
I took a happiness test and got a 34/100... This app measures your Mind, Body + Life and the results literally shocked me #JoyScore #WellnessApp
CTA
Get Your Free JoyScore → App Store
Strategy
Score reveal hook drives curiosity. Spark Ads amplify top organic posts.
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joyscore
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What if happiness had a score — like your credit rating? 🧠Mine started at 41. Here's what 30 days of JoyScore did. #JoyScoreChallenge #WellnessApp
Wellness Journey — JoyScore
Instagram Reel Ad
Format
15–30s vertical Reel, boosted as paid ad
Targeting
US · 25–44 · Wellness, mindfulness, self-improvement
Hook text
What if happiness had a score — like your credit rating?
Caption
What if happiness had a score — like your credit rating? Mine started at 41. Here's what 30 days of JoyScore did. #JoyScoreChallenge #WellnessApp
CTA
Download on the App Store → iOS install
Instagram Feed Ad
Format
Square image 1:1 + caption, Feed placement
Visual
JoyScore dashboard overlay on lifestyle image. Score: 74/100 prominently displayed.
Caption
Meditation apps fix your mind. Fitness apps fix your body. Neither fixes your life. JoyScore does all three — with a real score to prove it. #JoyScore #WellnessApp #MindBodyLife
CTA
Learn More — Free on iPhone
Facebook Feed Ad
Format
Single image with link card + CTA button
Segment
Body pillar — fitness/health tracking audience
Primary text
You track your steps. You track your sleep. When did you last track your happiness?
Headline
Get Your Free JoyScore — Free on iPhone
Description
Mind · Body · Life · AI Coach · Prof. Joy
CTA button
Download
Google Search Ads
Campaign type
Search + Sitelinks + Demand Gen
Top keywords
happiness app iphone · joy score app · happiness tracker · life balance app iOS
Headline 1
Get Your Free JoyScore – 3-Minute Happiness Test | iPhone
Description
The only app that measures your Mind, Body + Life and gives you a real happiness score. Free on iOS · AI Coach included · Start in 3 minutes.
Sitelinks
Get My Free Score · How It Works · Prof. Joy's Research
Apple Search Ads (ASA)
Search query
"joy" — core keyword battle vs Joy 101 + Calm
Position
Top result with "Ad" badge. 3 app screenshots visible in result.
App name
JoyScore: Happiness Coach
Ad subtitle
The only app that measures your Mind, Body + Life score. Free JoyScore assessment in 3 minutes. Prof. Joy's science-backed AI coach.
Screenshots
1. Score dial (74/100) · 2. Pillar breakdown · 3. Daily plan
Bid priority
"joy" keyword: Max bid. "joy 101" conquesting: High bid.